How We Work

A clear path from brief to launch

Four acts. One picture. Scroll the reel — every stage is signed off before the next cut.

Act One

Discovery

We begin by deeply understanding your organization — its goals, audience, stakeholders, and constraints. This phase sets the foundation for every decision that follows.

Duration: 1–2 weeks
Your involvement: Workshops & interviews
Outcome: Project brief & roadmap

Stakeholder interviews
Competitive audit
Audience personas
Sitemap & content plan
Technical requirements

Act Two

Design

Wireframes evolve into polished visual designs. We present concepts at each stage for your feedback, refining until the design fully represents your brand and serves your users.

Duration: 3–5 weeks
Your involvement: Review & feedback rounds
Outcome: Approved design system

Low-fidelity wireframes
High-fidelity mockups
Mobile & desktop layouts
Component library
Interactive prototype

Act Three

Build

Our developers bring the approved designs to life with clean, accessible code. We integrate your CMS, set up analytics, and rigorously test across devices, browsers, and assistive technologies.

Duration: 4–8 weeks
Your involvement: Staging reviews
Outcome: Production-ready site

CMS setup
Responsive development
Accessibility testing
Performance optimization
Staging environment

Act Four

Launch & Support

We manage deployment, DNS configuration, and post-launch monitoring. Your team receives training and documentation, with optional maintenance plans to keep everything running smoothly long-term.

Duration: 1–2 weeks
Your involvement: Final approval & training
Outcome: Live site + handoff docs

Launch checklist
Team training
Admin documentation
30-day support
Maintenance plans

Communication

How we keep you in the loop

Weekly status updates Friday reports — work done, next cut, blockers
Shared project portal Deliverables, feedback, and approvals in one place
Scheduled check-ins Bi-weekly reviews, plus ad-hoc calls when needed

FAQ

Process questions

How collaboration works once we start moving.

How many revision rounds are included?

Each design phase includes two structured revision rounds. Additional rounds are available if needed and are scoped upfront so there are no surprises.

What do you need from us to get started?

Access to key stakeholders for interviews, existing brand assets, content (or a content plan), and a primary point of contact with decision-making authority.

Can we join the process mid-way?

Yes. We regularly take over existing projects or sites that need a redesign. We start with an audit and create a tailored plan based on what's already in place.

What happens after launch?

Every project includes 30 days of post-launch support. After that, most clients move to one of our maintenance plans for ongoing care and updates.